Why recruiters prefer facebook to linkedin

Consider these two facts:. People are not as diligent about entering accurate job information on Facebook. Level of Targeting. You can target people working at a certain company on Facebook, as long as the group is large enough. LinkedIn is much more powerful for this. Because most people view LinkedIn as a digital resume, they are more likely to update their profiles more frequently and keep the information complete and accurate.

However, Facebook definitely has LinkedIn beat in regards to actual daily usage and sheer volume. According to the Pew Research Center, 69 percent of U. Compared to LinkedIn, where 12 percent visit LinkedIn daily and 23 percent visit several times a week.

Being present on social networks allows you to connect with other people and widen your professional circle. For example, a company where one of your followers or contacts work might be looking for someone like you. So, don't hesitate to use your networks to promote yourself. Through social media posts, you can show off what makes you unique compared to other candidates. For example, you might be able to highlight your writing skills, or video editing skills, or just your strong aesthetic.

Social media is a great place to demonstrate your knowledge and experience. And this can go a long way toward strengthening your applications. Of course, you want your comments to be supportive, not critical. First of all, if you're looking for a job, make sure to let recruiters and your network know on LinkedIn that you're open to new career opportunities. Widening your networking will improve your chances of landing informational interviews and job interviews. So, make sure to connect with fellow students, colleagues, friends, clients, and partners.

Also, make sure your profile is updated to show your recent jobs and education. Instead, share photos, articles, and social posts that you think are relevant and interesting. Or publish content yourself such as a blog on a topic in your field to highlight your expertise and improve your visibility. At the very least, make sure to link to any outside portfolio or blog that you host. Don't forget that recruiters look for profiles with certain keyword searches.

The precise title of your position, your skills, or the software that you master will improve the overall visibility of your profile. There are many Facebook communities that help its members find jobs. For example, if you want to work in the EU, the European Employment Community is a very helpful community to join. Social media has made it easier for recruiters to build and nurture connections, ultimately increasing the efficiency with which a recruiter can source quality candidates.

However, current social media usage by recruiters varies greatly. No prizes for guessing that LinkedIn is the most frequently used network by recruiters, with Twitter being close second and Facebook not far behind.

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