What kind of information does tesco gather

As the store attendant in TESCO, collection of transaction information is captured electronically through the use of bar code readers and a database. When customers arrive at the till, products are passed through the bar code reader.

The system would automatically bring up details of the products being sold, update the inventory and calculate the total amount to be paid by the customer.

Sales information is stored in the database and analysed for sales patterns and trends. Tesco outsourced the generation of its online information images to Brandbank. This company was responsible for creating the images for the TESCO website and replicating the in store experience using the website Brandbank, Apart from electronic means of collecting information, forms could be given manually to customers to collect information on pertinent details.

Information could also be collected through verbal means by asking questions, online surveys, and by listening to customers on the telephone.

There may also be the need to discuss with customers through face-to-face encounters in order to obtain the information needed.

Information is also retrieved from suppliers electronically on supply details, product descriptions, contact details and the prices of goods they have in stock. This information is necessary for TESCO to contact suppliers, inform them when certain products fall below a pre-determined stock level and request for information on products. Analytical examination of the sales data is conducted to establish trends, patterns, relationships so that it can be used to predict demand and set business targets.

From the information gathered for Assignment 1 part 1 select some statistical information and present it visually in an appropriate and effective manner.

You may use computer applications if you wish. The diagrams below illustrate a representation of the predicted sales reports for the month of April for entertainment; clothing and electrical goods based on previous purchase trends. The statistical projection for the month of April based on previous sales of entertainment goods are illustrated as follows:. Explain how the information is stored, and what controls there are on access to this information.

What can Tesco accomplish with the Clubcard data it collects? Think in term of. Tesco can accomplish various strategies using the Clubcard data collected. First, they. Using the data, Te sco anal yzes the customer. It also sends three coupons to its customers for products that they.

The store uses data collected in the Clubcard to understa nd the. To achieve customer satisfaction, the company. It requires the customersto fill in a Clubcard application that obtains data such as the customer's names, address, ageof their children, household size, income level, and dietary reference. The Clubcard is thenused to determine who qualifies for the discounts. Tesco computers also record the purchasemade by their customers.

How do you think Tesco has motivated over 22 million customers to sign up for itsClubcard program? Tesco has motivated its customers by offering merchandise discounts of the customersigns up. They also give redeemable points to their card users for every pound they havespent on the store.

The store uses the points to reduce prices for various products in futurepurchases. The customers who have spent a lot of money receive special promotions fromTesco Rowley, Think in term ofstrategy and competitive advantageTesco can accomplish various strategies using the Clubcard data collected. First, theycan create customized promotions and coupons. Using the data, Tesco analyzes the customerbuying behavior and customizes its marketing objective based on the observed behavior.

Thestore mails three coupons to active Clubcard customers every quarter fo Purchase document to see full attachment. Tags competitive advantage demographic information merchandise discounts. Honor Code. I was having a hard time with this subject, and this was a great help. Can't find what you are looking for?

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Similar Documents. Accounting Nj. Using the direct method in the allocation of costs Ignoring the interplay between the supporting Therefore the total cost Wal Mart Wmt Balance Sheet. Recommending Data Storage. Diverse options can be used in the creation of the ultimate data storage platforms for companies. Each workplace presents Market Answer. Which of the following is represen Waitrose , for example, paid data analytics firm Beyond Analysis to use "aggregated and anonymised data" about shoppers' Visa card transactions to help it decide on new store locations.

Beyond Analysis integrated the Visa transaction data with Waitrose's own data to figure out what proportion of potential customers were buying groceries from other supermarkets, and the general locations of these competitors.

A Waitrose spokesperson says the supermarket would never see details about an individual customer's spending — the data would only show broad trends. Along with Visa, the supermarket emphasises that the work fully complied with the Data Protection Act.

Beyond Analysis refused to comment and Waitrose says it no longer works with the firm. However, both MasterCard and Beyond Analysis still offer data analytics services to UK retailers - which means anonymised, aggregated information about what we are all spending on our credit and debit cards and where we are spending it is potentially up for grabs to the highest bidder.

Visa says it requires its issuing banks to seek your agreement when you apply for the card. MasterCard states, in its global privacy policy , that it will "perform data analyses" and offers the chance to opt out on its website. Otherwise, you are automatically opted in. Both Visa and MasterCard emphasise that they do not hold your personal details, such as your name and address.

Sainsbury's and Morrisons can still monitor what you buy and identify products which, when they are scanned in at the till, act as '"triggers" for the cashiers to hand over different types of incentives. Both use a "coupon-at-till" system called Catalina , which proclaims on its website that it "finds just the consumers whose buying preferences match" a particular product. At Sainsbury's, Catalina also makes extensive use of the wider Nectar card database. The database contains information about what Nectar cardholders buy at every retailer in the scheme - not just at Sainsbury's - which makes it particularly adept at identifying and targeting customers according to their demographic profile.

Sainsbury's is using its data to offer online discounts to in-store shoppers from large households with kids, to give them an incentive to shop online.